As I was driving to work this morning, I found myself musing on the various political signs attached to all manner of poles, lamp posts, etc. Poor things; they have to compete with a plethora of permanent signs like "97 Cent Store," "Bob's Tires and Lube," "Nguyen's SuperMarket," "Jiffy King Vacuum Repair," and so on. Clustered together on their poles, the smaller political signs are just overwhelmed by the neighboring text. And their messages are so vague despite their blunt brevity: "No on 60." "Yes on 72." "Circle-Slash B." We have at least 28 propositions on the ballot this time, and the only people who are going to note and remember various signs like this are the people who are familiar with the proposition in question (like Prop. B, regarding the Gregory Canyon Dump project) and thus probably have already an opinion on the matter. The signs shilling for a particular individual are a bit better, though again I think it's more a matter of proclaiming the opinion of the sign poster than an effective piece of advertising. And why must all of them be in neon colors?
Political mailings are equally easy to dismiss. As soon as I recognize what they are (usually by the color -- they are the most garish things out there), they get torn in half and dumped into the recycle basket unread (and that takes some doing, as I have the sometimes unfortunate ability to insta-read any and all text that passes before my eyes, including upside-down puzzle answers). Are people actually swayed by these things? Does it really make a difference to know that a group you've never heard of is supporting (or opposing) a proposition you've never heard of?
All I know is that every election cycle, I start mourning for the trees. What a waste of paper.
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